In 2023, the City of El Segundo and The El Segundo Art Walk Foundation, in collaboration with Snap Inc., launched a new ambitious initiative: El Segundo AR (Augmented Reality). The interactive program has brought together artists and technologists to create new augmented reality murals, sculptures, and mosaics aimed to unify public art in El Segundo.
El Segundo AR is led by John McCullough, director of the El Segundo Art Walk Foundation, and Christian Enriquez, CEO of Reality Experience Design, a leader in AR development. With its third installment in 2025, the program has created 11 AR installations and has reached over 3.2 million views on the Snap platform.
Visitors can experience the augmented reality experiences at site-specific locations across El Segundo including City Hall Plaza, El Segundo Public Library, Sweet Spot Media, Labib Funk & Associates, and the El Segundo Brewery. Select AR pieces can also be experienced by anyone around the world on Snap by searching for El Segundo AR or scanning the QR codes below. Read on to learn how to experience the virtual artwork in El Segundo.
The City of El Segundo has supported this project with $43,000 through its Cultural Development Fund. The fund is used to provide residential and business community members with public spaces, structures, and experiences that enhance the character of the city through the inclusion of art.
Each of the following 11 augmented reality installations throughout El Segundo were created by Reality Experience Design:
